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The twilight of Net Promoter Score: Why NPS is failing CX professionals

logicfish Business Marketing https://theimnews.me   Discuss    Share
It is widely accepted that superior customer experience (CX) drives revenue growth. Ever since Frederick Reichheld introduced the Net Promoter Score (NPS) in the 2003 Harvard Business Review, marketers’ focus has been seeing how customer experience can be captured. Often […]
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