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<p>Today&rsquo;s customer journey doesn&rsquo;t follow a standard path&mdash;it&rsquo;s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices&mdash;and marketers are looking for ways to deliver experiences that meet consumers&rsquo; rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google Analytics and Google Ads helps you accomplish this.</p>

<p><br />
Once linked together, Google Analytics and Google Ads form a powerful partnership&mdash;and our new guide explores the ways this integrated solution can help you unlock deeper insights, create smarter marketing, and drive better business outcomes.</p>
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