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Getting big data with your Big Mac: McDonald’s acquires personalisation firm Dynamic Yield

logicfish Business Marketing https://theimnews.me   Discuss    Share
McDonald’s is moving into greater personalised customer experiences and automation with the acquisition of Tel Aviv-based Dynamic Yield. The company, which offers a platform analysing data around recommendations, personalisation and targeting and behavioural messaging among others, said it was ‘thrilled’ […]
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