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<p>This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords.</p><p>The post A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha appeared first on Search Engine Journal.</p>

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The global team is dedicated to taking down fake products and the folks who sell them.<br /> <br />




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<p>Google explains how to read, and take action on, the information found in the manual action report in Search Console.</p><p>The post Google On How to Use the Manual Action Report in Search Console via @MattGSouthern appeared first on Search Engine Journal.</p>

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<p>Search Engine Journal Founder Loren Baker on what's working in SEO and content, managing an agency during a pandemic, and the best link building tool.</p><p>The post Updating Content, News SEO, Time on Site &#038; More with Loren Baker [PODCAST] appeared first on Search Engine Journal.</p>

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<p>Google has released a new Chrome extension that makes it easier for people to link to specific pieces of text within a page.</p><p>The post Google‘s New Chrome Extension Supports ‘Scroll to Text Fragment’ Feature via @MattGSouthern appeared first on Search Engine Journal.</p>

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<p>Google’s Martin Splitt recently gave a detailed explanation of the difference between lab data and field data as it relates to testing tools.</p><p>The post Google Explains Why Field Data is More Reliable Than Lab Data via @MattGSouthern appeared first on Search Engine Journal.</p>

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<p>Link building research needs to be proactive. The only problem is figuring out where to start. Here are four tips you can explore right now.</p><p>The post 4 Link Building Research Tips to 10x Your Links via @jamarketer appeared first on Search Engine Journal.</p>

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<p>Looking to prove the value of local search? You first need to understand its impact. Here are four ways to analyze your local SEO performance.</p><p>The post How to Show the Value of Local SEO via @joshuacmccoy appeared first on Search Engine Journal.</p>

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<p>Can customers find your business on LinkedIn? Learn how to build out and optimize your LinkedIn company profile for maximum visibility.</p><p>The post How to Completely Set up &#038; Optimize Your LinkedIn Company Page via @searchmastergen appeared first on Search Engine Journal.</p>

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<p>This week on Marketing O'Clock, we cover Twitter's new voice tweet functionality, Google Ads' new targeting restrictions, Spotify's self-serve video ads, and more.</p><p>The post Voice Tweets &#038; This Week&#8217;s Digital Marketing News [PODCAST] via @shepzirnheld appeared first on Search Engine Journal.</p>

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Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.<br /> <br />




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<p>Handling all your company’s social platforms, including Twitter? Use these 20 tips and tricks to make things faster, easier, and more convenient.</p><p>The post 20 Extremely Cool Twitter Tricks &#038; Tips via @JuliaEMcCoy appeared first on Search Engine Journal.</p>

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<p></p> <br /><p></p> <br /><p>What does it take to create smart B2B influencer marketing campaigns that deliver measurably strong marketing results? How do brands and businesses begin partnering with influencers, and what kind of results can they expect to achieve? Don’t worry — we’ve got it all covered for you here.</p> <br /><p>Our CEO Lee Odden joined Alan Quarry, host of AQ's Blog &amp; Grill, and together they explored the many aspects involved in building a successful B2B influencer marketing program.</p> <br /><p>Lee
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<p>Advertisers meeting certain criteria will now be able to advertise non-medical grade face masks on the platform.</p><p>The post Facebook Relaxes Ban on Ads for Non-Medical Masks via @SusanEDub appeared first on Search Engine Journal.</p>

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<p>When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.</p><p>The post Scaling Back Your PPC Program? Here’s What You Need to Consider via @GrpTwentySeven appeared first on Search Engine Journal.</p>

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<p>Cumulative Layout Shift is becoming a ranking factor in 2021. Learn what it is and how to optimize for it.</p><p>The post Cumulative Layout Shift &#8211; Overview of 2021 Google Ranking Factor via @martinibuster appeared first on Search Engine Journal.</p>

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<p>Hit a snag with your link building campaign? Here are three ideas for optimizing your link building processes to make them smoother and more efficient.</p><p>The post 3 Link Building Tips to Help Obtain &#038; Easily Track Authority Backlinks via @alextachalova appeared first on Search Engine Journal.</p>

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<p>Optimizing these eight important elements of PPC campaigns will drive more qualified online traffic to your business and increase your revenue.</p><p>The post 8 Simple Google Ads Tips That Will Make You More Money via @SusanEDub appeared first on Search Engine Journal.</p>

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<p>Learn how a computer is able to generate content using the latest advances in natural language generation, plus some guidelines to keep your content useful.</p><p>The post How Natural Language Generation Changes the SEO Game via @hamletbatista appeared first on Search Engine Journal.</p>

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<p>The changes come in conjunction with partnership via HUD.</p><p>The post Google Banning Certain Categories for Employment, Housing and Credit Ads via @SusanEDub appeared first on Search Engine Journal.</p>

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<p>Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are talking about Google’s leadership changes, mini Snapchat apps, and Facebook News. Plus, Amazon wants to scan you for your body type, the worst fonts for a Data Studio report, and Google details their spam-fighting efforts (we’re not talking about canned swine). Introducing Snap Minis At their Partner Summit event, Snap announced a lineup of lightweight apps that will live inside the Snapchat app for users to enjoy with their friends. Users will be able to reserve movie tickets, identify dog breeds, meditate, study for exams, or compare
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<p>And we are like moths looking for the candle.</p>




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<p>Facebook appears to be testing the addition of Wikipedia knowledge panels in search results, according to reports from multiple users.</p><p>The post Facebook Search Results Now Include Wikipedia Knowledge Panels via @MattGSouthern appeared first on Search Engine Journal.</p>

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<p>There are many ways to optimize your website for local search so you can be found for multiple locations. Learn the complete process in this guide.</p><p>The post The Complete Guide to Local SEO for Multiple Locations via @BrianHarnish appeared first on Search Engine Journal.</p>

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Innovative content platforms are diversifying income streams to spark conversation and support freedom of speech.<br /> <br />




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<p>Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR.</p><p>The post How Do I Improve My Click-Through Rate (CTR)? via @navahf appeared first on Search Engine Journal.</p>

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<p>The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.</p><p>The post How to Deal with Paginated Pages via @RyanJones appeared first on Search Engine Journal.</p>

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<p>What makes an enterprise site? How does enterprise SEO differ from traditional SEO? Check out why an enterprise SEO plan matters for large organizations.</p><p>The post What Is Enterprise SEO? via @annaleacrowe appeared first on Search Engine Journal.</p>

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<p>Pinterest is enhancing its Lens camera search functionality with a new ‘shop’ tab in search results full of shoppable pins.</p><p>The post Pinterest Shows Shoppable Pins in Visual Search Results via @MattGSouthern appeared first on Search Engine Journal.</p>

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Transforming employee attitudes and behavior is often the missing ingredient.<br /> <br />




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<p></p> <br /> <br />How do you create a B2B influencer marketing program that's built for success? <br /> <br />Despite only 37 percent of B2B companies planning to implement an ongoing influencer marketing program, a full 77 percent of marketers say that prospects rely on advice from industry experts and 63 percent feel their marketing would have better results with an influencer program. <br /> <br />Learn the keys to successfully build a truly scalable B2B influencer marketing program like those at Dell, SAP and LinkedIn by joining TopRank Marketing
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Shifting to digital has become instantly mandatory to adapt and survive.<br /> <br />




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