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Advertising online can be an expensive business, with quality solo ads often costing up to a hundred dollars or more.

And quite often those ads just don't perform as well as you might have hoped.

But without some sort of advertising, your business doesn't get the traffic it needs.

So how can you reduce the cost - and risk - of advertising online?

It's simple - find other webmasters selling something similar and then split the cost of the advertising with them. 

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